User Experience

Use of Static Elements in Dynamic Interaction

March 27, 2012

Visual design that creates a dialog with the user is more than just responding to search queries and leaving breadcrumbs. It’s about using static elements to interact with the user based on their needs/behavior. In order for designers to really “hit the spot,” they need to employ the following principles: 1. Start with the basics…

3 Myths Web Designers Tell Themselves About Sophisticated Users

March 7, 2012

In his article The Myth of the Sophisticated User, Robert Hoekman Jr made it clear that “It doesn’t matter how savvy your users are, better design benefits everyone.” Designers use their expertise to create the user experience but what are the myths and assumptions about savvy users they use when designing a site or application?…

Understanding Your Users

October 20, 2011

One of the most important things you need to do when starting to design is to understand who your users are. Resist if you are told to design “for anybody”, this way your design will be good for nobody. Choose a target population even if you think that other people will use your site as…

5 Reasons Why Users Can't Complete Their Tasks

July 27, 2011

Average users can’t always complete what they started and leave websites in frustration, never returning again. Why is it happening and what are the main offenders in the UI of those websites? Here are the top 5 usability problems that caused incomplete or wrongly done tasks: 1. Information Architecture – the user doesn’t know where…

Blog Post. Nexus One and Touchscreen Accuracy

Nexus One and Touchscreen Accuracy

January 18, 2010

Today Engadget posted an article that claims many Nexus One customers complain about touchscreen calibration, which is an important element of the graphic user interface (GUI) as well as the user experience in general. As well, labs.moto.com published an interesting report last week comparing the accuracy of touchscreen of various mobile devices. It would seem…

Blog Post. Car Dashboard UI Layout Gets Updated

Car Dashboard UI Layout Gets Updated

January 16, 2010

The new Ford Sync App Ecosystem is a promising move toward the long-awaited upgrade of cars’ user interface.  While driving conditions have changed dramatically during the last 50 years, the dashboard UI has not. Our driving habits and laws have changed but we are still presented with the same basic set and layout of a…

Blog Post. Android Market and Apple’s App Store

Android Market and Apple’s App Store

December 17, 2009

As Android Market has grown to about the 20,000 apps mark, it is interesting to compare two different approaches to user experience. While Apple sets up very strict approval rules in an effort to assure only well-done and polished apps get through to an end-user, Google doesn’t set any approval process at all. Aesthetics have…