Blog
User Experience Is The New Differentiator
Overview The nature of the internet is changing as businesses demand better experiences for their users/customers. This has been fueled by changes in the location of the people who drive business. Almost all businesses today across all industries have an online presence i.e. websites, social media accounts, forums, blogs e.t.c. The most important business issue…
Increase User Retention With A Better User Experience
Introduction Convincing users to download your app isn’t as difficult as convincing them to use the app for a prolonged time period. According to recent studies, only 10-20% of users use apps on their devices a few months after downloading them. This simply means that user experience is more important in getting users to use…
The Importance of User Interface Design For Employees
Many business owners and entrepreneurs are fully aware that without a proper website and easy-to-use applications, it is practically impossible to remain competitive in today’s day and age. A lot of importance is being placed on the need to compete with other businesses so that consumers are encouraged to check out the firm’s website and/or…
Default Screen Resolutions Trends 2013
With the advancement of technology, laptops and desktop computers are seeing a great influx of power. Many people are finding they can fit more on to their screens than they ever imagined. Resolutions are a very sensitive topic in the technology and web-design worlds. They are a blessing for web-developers and Internet users because more…
6 Ways To Make Forms Less Painful For Users
When it comes to forms, many customers don’t like them and in some cases, that’s putting it mildly. Their reasons range from fear of being spammed to inability to get the form to work to resenting the company’s attempt to start a relationship when all they want to do is click the ‘buy’ button and…
3 Myths Web Designers Tell Themselves About Sophisticated Users
In his article The Myth of the Sophisticated User, Robert Hoekman Jr made it clear that “It doesn’t matter how savvy your users are, better design benefits everyone.” Designers use their expertise to create the user experience but what are the myths and assumptions about savvy users they use when designing a site or application?…
Why bother with Usability?
Due to enormous competition on the Web, usability is a vital surviving factor. If a website is difficult to use, people turn to your competitors. It’s that simple. Here are some other reasons why visitors leave: The homepage fails to communicate what you offer and what problem you solve They can’t easily navigate the website…