Blog
The Importance of UX Design: 10 Must-Follow Rules
User Experience (UX) design has become a critical aspect of product development. In a world where competition is fierce and user expectations are high, having a well-designed product can make the difference between success and failure. Here are ten of the most important rules that designers should follow to create a successful UX design: In…
The Deal with Typography
Typography matters, especially in the world of web design. The way words look has a profound effect on how your users experience the content you are putting out, which is why fonts and styles shouldn’t be left as an afterthought. As a designer, it is important to remember that typography will have an impact on…
Business User Expectations - B2B
The ability to meet user expectations is an essential component of business models, without which, many projects can experience failure despite their functionality and alignment with business objectives. User expectations must be clearly understood and met in order to acquire and retain a steady economic profit from your product. The widespread issue of not adequately…
Calculating the ROI of your UX activities
When measured correctly, revenue from UX projects can be directly correlated with your investment. This is why it is increasingly important to understand how to measure your ROI in relation to your UX projects. User experience activities can reduce developmental inefficiencies in a number of ways, such as diminishing wasted development time, shortening development time…
How to Build a UX Strategy
How a company interacts with end users impacts UX. A positive UX drives increased user engagement and retention, while a negative experience causes a company to fall behind its rivals in the global marketplace. In addition, a business’ services and products may affect UX, and ultimately, determine whether an end user continues to leverage a…
Design Solutions for Cross-Platform Applications
With users accessing web-based applications from a growing diversity of platforms — including desktop computers, mobile devices and smart TVs — there’s a clear need for innovative multi-platform design solutions that put a user’s experience first. Ultimately, this is about more than just ensuring consistency across platforms. It’s about considering the environment a user will…
When It's Time to Update Your UX and UI
You’ve spent the time and money to develop a winning product or service, hire great staff and position your business for success. In many industries, web-based applications play a key role in your success — both in bringing your product to market and in allowing your team to access information and collaborate effectively. Like any…
Benefits of Online Point-of-Sale Systems
Both online and brick and mortar retailers can benefit from switching their aging point of sale (POS) systems to a modern, simplified cloud-based platform. If you’re considering making the jump, or if you’re interested in running a leaner, more integrated business, an online POS can help. Online POS Benefits Regardless of the specifics of your…
UX & UI Design Trends 2015
The field of UX design, like any other design field, usually sees some drastic changes from year to year as the cultural zeitgeist changes with the times. What worked last year or the year before isn’t necessarily going to hold much water this year. 2015 is no different. There are a few trends that have…
Top 8 Signs Your Site Is Outdated
Overview Having an updated site is a huge part of giving users the ultimate user experience. For instance, your site users can’t enjoy using your site if the pages load slowly because of outdated features in your site. Also, unresponsive sites are downright outdated since they aren’t up-to-date with the mobile devices most people are…