Blog

Blog Post. The Basics of Micro-interactions in UI

The Basics of Micro-interactions in UI

July 25, 2018

Micro-interactions are everywhere, and we perform these little interactions countless times every day without even noticing. As technology development furthers and UX design becomes more intricate as a result, designers now have the ability to focus on even the most minuscule interactions within a UI. However, when properly combined and smoothly integrated into an interface,…

Blog Post. Mobile UX Trends in 2018

Mobile UX Trends in 2018

July 11, 2018

Frameless Design 2017 saw the release of the Samsung Galaxy S8 and iPhone X which have dismissed the home button to offer their users an experience that extends to the entirety of the front screen. This redesign is one that will become more and more prominent in the upcoming years as the home button will…

Blog Post. Top UX Design Trends in 2018

Top UX Design Trends in 2018

July 4, 2018

Minimalist Design Minimalism has maintained its spot in the limelight during 2018 for good reason. Adopting a simple design approach with a distinct visual hierarchy allows users to focus primarily on the content before anything else – which is the goal of any platform. The idea behind a minimalist design is to remove any excess…

Best UX Design Schools 2018

June 21, 2018

Although some educational institutions have been offering programs that focus on UX (User Experience) Design for decades, we are seeing many emerging programs join the list of possible post-secondary choices for aspiring UX Designers. This expanding professional field has lead to the creation of a high variety of UX Design programs available to both undergraduate…

Blog Post. The Deal with Typography

The Deal with Typography

May 22, 2018

Typography matters, especially in the world of web design. The way words look has a profound effect on how your users experience the content you are putting out, which is why fonts and styles shouldn’t be left as an afterthought. As a designer, it is important to remember that typography will have an impact on…

Blog Post. Business User Expectations - B2B

Business User Expectations - B2B

May 4, 2018

The ability to meet user expectations is an essential component of business models, without which, many projects can experience failure despite their functionality and alignment with business objectives. User expectations must be clearly understood and met in order to acquire and retain a steady economic profit from your product. The widespread issue of not adequately…

Blog Post. Calculating the ROI of your UX activities

Calculating the ROI of your UX activities

May 1, 2018

When measured correctly, revenue from UX projects can be directly correlated with your investment. This is why it is increasingly important to understand how to measure your ROI in relation to your UX projects. User experience activities can reduce developmental inefficiencies in a number of ways, such as diminishing wasted development time, shortening development time…

Blog Post. Rossul Named As Top Canadian UX Agency by Clutch

Rossul Named As Top Canadian UX Agency by Clutch

February 9, 2018

“Caring about users and their lives is absolutely at the core of user-centered design. Curiosity is a natural outcome of caring, and it is the single greatest contributor to effective user research… Caring and curiosity engender personal investment, and investment motivates a researcher to develop a deep understanding of users” – Demetrius Madrigal, Bryan McClain…

10 of the Best Schools for UX Design Today

October 5, 2016

10 Best UX Schools Skilled UX (user experience) designers are in greater demand now than ever before. If you’re a recent high school grad or are considering making a career change, your choice of a UX design school is critical. The right education will not only give you the skills you need to succeed, but…

Blog Post. How to Build a UX Strategy

How to Build a UX Strategy

August 16, 2016

How a company interacts with end users impacts UX. A positive UX drives increased user engagement and retention, while a negative experience causes a company to fall behind its rivals in the global marketplace. In addition, a business’ services and products may affect UX, and ultimately, determine whether an end user continues to leverage a…